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Committed creative director with more than 10 years of experience on several brands. Expert in the mobile phone industry with 7 dedicated years to Sony Xperia account for the Moroccan, Egyptian, Algerian and Nigerian market. Strong managerial skills with the ability to provide guidance and enhance creativity of the teams. Great experience in dealing with clients, fluent in English, French and Arabic. I do believe in the power of brands but I do believe in the power of brains too. I’m always striving to find that idea that will challenge the client’s need
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