Directeur Marketing et Stratégie
Casablanca, Maroc
With over two decades of experience, including 11 years in the FMCG sector overseeing prominent brands and innovation
initiatives, I possess comprehensive expertise in retail strategic development, route-to-market strategies, extensive footprint expansion,
brand management, and successful growth programs. My track record showcases numerous achievements in product launches,
impactful repositioning, achieving double-digit growth, and increasing market share significantly.
In 2013, I transitioned into the energy sector, joining Shell & Vivo Lubricants—a Shell joint venture. Here, I led Marketing & Corporate
Communication in Morocco, contributing to the brand’s success in the region. My professional journey expanded to a Pan-African scale in
September 2015 when I assumed responsibilities at Vivo Energy (Shell). In this role, I strategically managed Sales and Distribution for
Retail Consumer, directed Marketing and Strategic planning continent-wide, and led initiatives in brand development, loyalty
management, and digital transformation. Overseeing operations across 23 countries, including North Africa, East & West Africa, South
Cone, and Islands, I played a main role in driving growth and expanding the brand’s footprint in Africa
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Envoyer Message Infos de contact 40 Vues Tarif Jour Moyen 5 000 DH/jourCompétences
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- Stratégie Marketing
- Etudes de marché
- Social Media
- Stratégie Commerciale
- Commercial
- Relations Presse / Publiques
Tags
- Markéting
- strategie
- business development
- RTM