Benyahya House: Brand Identity Redesign (2023)

Freelancer

Fatima zahra B.
Casablanca, Maroc
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Informations

• Logo design

Description:
Benyahya House is a historic bakery in Rabat, founded by a passionate artisan more than 50 years ago. Today, his sons aim to preserve this legacy while modernizing the brand to reach a new generation.
Their previous identity was generic and failed to reflect their story, heritage, or level of craftsmanship. They needed a visual system that could strengthen their online presence, communicate their authenticity, and resonate with younger audiences.
We began with a creative strategy phase to understand the brand’s roots and define its tone. We then designed a minimal yet warm identity system that balances tradition and modernity, highlighting the bakery’s homey, classic spirit while giving it a fresh and contemporary aesthetic. This approach allowed us to honor the brand’s heritage while making it relevant and appealing to today’s consumers.