Klaviyo Email Marketing Specialist

Klaviyo Email Marketing Specialist (Obsessives Only)

We're hiring someone who lives inside Klaviyo. This is a role for a specialist, not a generalist who "also does email."

What you'll own:

Building and optimizing core flows: welcome, abandoned cart, browse abandonment, post-purchase, win-back
Writing the copy yourself — subject lines, preview text, body, CTAs
Segmentation strategy based on behavior, not just demographics
Sending the right message to the right segment at the right time
A/B testing with a real hypothesis behind every test
Deliverability, list health, and sunset flows
SMS and WhatsApp campaigns that work with email, not against it
Weekly reporting on revenue per recipient, active list growth, and revenue attribution — not just open rates

You work AI-native:

We move fast, and we expect you to use every tool available to move faster.

You use Claude, ChatGPT, or whatever else gets the job done — for copy drafts, angle generation, subject line variants, segmentation logic, and analyzing campaign data
You generate and iterate on design assets with AI instead of waiting a week on a designer
You debug broken flows and fix errors the same day, not next sprint
You know where AI helps and where it produces garbage — you edit hard, you don't ship raw output
Speed matters, but results matter more. We want both.

You know the fundamentals — actually know them:

This is the filter. Anyone can build a flow. Few understand why it converts.

Copywriting fundamentals — you can write direct response that sells, not corporate fluff
The 5 stages of customer awareness (Schwartz) — and you write differently for each one
Market sophistication — you know which stage the market is in and adjust your claims accordingly
The 8 life forces — you write to real human drivers, not features
Chet Holmes' Buyer's Pyramid — you understand that only 3% are ready to buy now, and you write to the other 97% too
Buyer personas and angles — you can take one product and find ten different ways in, for ten different people

If these names mean nothing to you, this role isn't for you.

Don't apply if:

You've only touched Klaviyo through a course
You need someone else to write the copy
You outsource the work
You need hand-holding on strategy

To apply: Send one flow you built, the results it produced, and one thing you'd change about it today. Bonus: tell me which stage of awareness that flow was written for. Applications without numbers get skipped.