Branding for a flower brand (2024)

Freelancer

Saad B.
Rabat, Maroc
Voir Profil

Informations

• Direction Artistique
• UX / UI Design
• Photographie & Vidéographie
• Retouches photo
• Logo design
• Cartes visites
• Flyers
• Social Media

Description:
When we began crafting the visual identity of @nuwara.ma our goal was to create a brand that felt as poetic and intentional as the floral compositions it represents. Rooted in Moroccan culture yet globally resonant, Nuwara meaning flower in Darija carried a quiet elegance from the start. Our challenge was to translate that into a visual language.

We chose the name Nuwara for its softness, fluidity, and cultural relevance. It evokes not only the product but also the emotional universe that surrounds it: delicate, evocative, timeless.

The logo was designed to feel organic and alive. Inspired by the forms of tree branches, flower stems, and leaves, the lettering flows with subtle curves and fine lines, echoing the gestures found in nature.